When Public School sent their Fall 2017 Collection down the runway last February, designers Dao-Yi Chow and Maxwell Osborne clearly considered the climate in which their garments would be worn - both temporally and politically. Within the framing of their signature, sports-minded and streetwise aesthetic, the duo skillfully piled hard-to-miss political overtones atop cozy, oversized proportions and deconstructed basics. Defiance resonates in reinterpreted military-inspired pieces like this oversized, olive jacket with matching stripe details. What should be a tailored, two-piece suit has been reformed into a large hoodie disrupting the very legacy of a uniform in its standardized and regimental structure. I pulled the look together with a Chloe Faye bag and checkerboard Old Skool vans, matching the black and white color way to the stripe detail on the jacket. You can find these items IRL at Gretta Luxe in Wellesley, MA or continue your escapade through cyberspace and find them in the bar below. XX - A
08.17.17
Creating a popular namesake label doesn’t seem as easy as it lets on. You’re essentially asking the consumer to buy into you, instead of an abstract and flexible concept or brand. I’m always surprised to see people wearing merchandise with someone’s name stamped on it, and especially when that name is relatively new. Heron Preston, however, isn’t relatively new. He’s been mentioned in streetwear articles for years. In fact, if you’re somewhat of a seasoned vet within that realm, you’ll recognize him as one of the creators of Been Trill (RIP kind of), a label that epitomized the strength of internet hype back in 2013. Though Heron only debuted his first solo collection at NYFW last year, it’s easy to understand why this new namesake brand has the potential to blow up and actually stick around this time. Since his break away and launch of HPC Trading Co., Heron seems to have nailed down and capitalized on his strengths. Innovative, experimental, and unpredictable, he has a unique knack for taking conventional themes and reinterpreting them. With the internet era making us all increasingly dependent on the new and salivating over the unique, Heron Preston seems to be pressing all the right buttons. Check out photos above, where we interpret pieces from his “For You, The World” collection, and shop a similar look below.