Creating a popular namesake label doesn’t seem as easy as it lets on. You’re essentially asking the consumer to buy into you, instead of an abstract and flexible concept or brand. I’m always surprised to see people wearing merchandise with someone’s name stamped on it, and especially when that name is relatively new. Heron Preston, however, isn’t relatively new. He’s been mentioned in streetwear articles for years. In fact, if you’re somewhat of a seasoned vet within that realm, you’ll recognize him as one of the creators of Been Trill (RIP kind of), a label that epitomized the strength of internet hype back in 2013. Though Heron only debuted his first solo collection at NYFW last year, it’s easy to understand why this new namesake brand has the potential to blow up and actually stick around this time. Since his break away and launch of HPC Trading Co., Heron seems to have nailed down and capitalized on his strengths. Innovative, experimental, and unpredictable, he has a unique knack for taking conventional themes and reinterpreting them. With the internet era making us all increasingly dependent on the new and salivating over the unique, Heron Preston seems to be pressing all the right buttons. Check out photos above, where we interpret pieces from his “For You, The World” collection, and shop a similar look below.
06.09.17
If sharing "jeans and genes" is part of our tagline, don't think that means we stop at pants. Actually, introduce us to a matching denim jacket and short set and we'll probably be drawing straws over who gets to wear it for the next few days. At least, that's more or less what happened when we were recently turned on to Dr. Denim, a design house out of Gothenburg, Sweden that aims to add new value to its namesake piece of fabric. Founded in 2004 by brothers, Alexander and Johannes Graah, the brand has managed to successfully create denim that's both attune to the present yet transgresses beyond seasons and traditional design. It's anchored by quality fabric and expert product development, but it's pushed forward by its perfect fit and contemporary details. From pants to jackets, to shorts, skirts and playsuits, Dr. Denim does it all and does it well. If you're looking for a pant, I'd suggest their Edie-- we've basically been living in ours since it's still cool up here. If you're prepping for warmer weather, I'd strongly recommend their Jeanie jacket and Jenn short (pictured here). I kept things simple with my set and paired it with Nike Air More Uptempo's in white, as well as a white crop by Boom Boom the Label. Shop the items below to get a similar look. -K
04.11.17
Rewind to last Fall and the warning signs of punk are there. It was creeping up in the way of cut offs and plaid blazers in October; it was making itself more comfortable via platform docs in November; and then by December, fishnet had all but become a second skin. Fast forward now to April and what you see above is what’s transpired. Not totally, because I think style, like people, is liable to transform and evolve. But for now, I’ve landed or maybe just briefly touched down somewhere between tomboy and punk, and I don’t foresee that changing anytime soon. This seems natural to me. It doesn’t to some of our readers, but to me and to Ashley, this feels right. Real talk, I don’t love dresses. At least for the past four or so years, I’ve done a pretty good job at stiff-arming them. As with most things, there are exceptions. But if we’re keeping score, the number of slacks and trousers hanging in my closet far outweigh that of dresses. Especially when it comes to parties and events, it’s been a safe bet to assume I’ll be in some sort of top and pant combination, similar to what I’m in here, except maybe with a pair of heels depending on the venue. To get to the specifics of this look, the suit above is by Theory and the sports bra underneath is Fendi. I’m sure this wasn’t the type of top Theory’s designers had in mind, which is also definitely the reason why I wore it. For jewelry, I went in heavy on the silver, adding hoops, a body chain and a wallet chain for consistency within shape. Our look and style has always been described as edgy, the only thing that’s changed is how far we’re taking it. More to come on this topic soon, and thnx for staying with us this far. We’re psyched to be back on the interweb. As always, shop the look below. - K
This post was created in partnership with Neiman Marcus Boston